What I do: Trying to make the life of IT leaders, developers, and admins a tad bit easier.
What I create: I lead the SEO-driven content strategy for Platform blogs, oversee gated content, and create compelling product-site content from the ground up.
This includes just about everything under the content sun (blogs, SEO articles, newsletters, white papers, digital guides, e-books, you name it – and occasionally, the rogue social media post for good measure).
What am I up to right now? I’m in the thick of building content and fine-tuning our organic strategy.
– Salesforce
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Managing SEO strategy for the 360 Blog, the IT Hub, integrated marketing campaign assets, and scaled our contributor program.
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Writing words where our IT audience can feel confident about building and scaling AI agents (while having fun).
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Creating content for sales plays, product comms, and newsletters to keep AEs in the loop + customers happy.
55 blogs written ✶ 117 SEO articles published ✶ 12 gated white papers launched ✶ MASH score of “A” ✶ 69% from organic search ✶ currently 183.9k pageviews (and counting) ✶ readership of 26k for Salesforce IT newsletter