What I did: Helped analysts evaluate products, enhanced our internal portal, and ran virtual events that felt engaging during the peak pandemic. Bonus – I also got to interview Jenny Lam, our SVP of User Experience (easily a career highlight).
What I created: A 3-touchpoint digital campaign to streamline analyst engagement, a “Quote Machine” packed with 800+ insights, and a suite of Redwood-themed assets for the Analyst Connect Portal.
What did I mainly lead? Drove the social strategy behind the Analyst Connect Portal launch, ran the email campaign for Oracle’s Customer Spotlight Series (hello, 62% open rate), and brought the Corner Office Podcast concept to life.
*Redwood is Oracle’s brand design system. Check out my work below:
Oracle
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Built the infrastructure (quote machine / touchpoint campaign) that made AR more strategic, scalable, and effective – without losing the personal touch.
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Led the AR Digital Team’s rebranding push, designing Redwood-compliant decks, banners, and email templates.
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Helped pivot in-person conferences into virtual experiences. Turning webinars, panels, and podcasts into can't-miss analyst moments.
