What I did: Built an SEO-smart content engine for the MuleSoft blog – working across teams to make sure our posts didn’t just exist, they performed.
What I created: Launched a quarterly keyword strategy, wrote blog posts that pulled their weight (and then some), and smoothed out the workflows for promotion and contributor enablement.
What did I mainly lead? Owned the push to align our blog with SEO and social best practices – growing organic traffic while making it easier (and more fun) for employees to get their voices out there.
*A Salesforce company
– MuleSoft*
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Turned keywords into content that actually gets seen (specifically an SEO strategy that drove a 10% lift in organic traffic QoQ).
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Wrote with purpose, optimized for people and search engines: content that filled gaps, sparked engagement, and showed up where readers were already looking.
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SEO meets social meets... a lot of Slack threads. Partnered with internal contributors, SEO team, and social leads to boost visibility from all angles.
Because who doesn’t love a good sample – especially when it’s a blog!
The Funny Thing About Automation
Best Practices of Business Process Automation
New Lego Bricks on the Block: Composable APIs
How Data Integration Drives Efficiency
Unlock the Power of Interoperability in Healthcare
The 4-Movement Symphony to Drive IT Efficiency
What is IT Process Automation?
Legacy System Migration Strategies
Connectivity Benchmark Report
Created MuleSoft’s first-ever sales enablement deck, turning insights from our top-performing gated asset – the Connectivity Benchmark Report – into a pitch-ready, data-packed resource for sales teams to quick access to the stats that matter. Since launch, it’s become a go-to tool for driving pipeline and keeping our messaging aligned with what the industry’s actually talking about.
