As AI keeps evolving, so do expectations – from both customers and employees. Customers want personalized, spot-on recommendations, seamless experiences across every channel, and fast answers when something goes wrong. Meanwhile, employees are looking for tools that cut the busywork and surface the right data when they need it, so they can focus on what really matters.

This guide explores how businesses are using AI apps powered by their own data to keep up with these rising demands. We’ll dig into the common roadblocks to getting AI off the ground – and how building on a single platform can help simplify the process, speed things up, and set you on the right path.