At Dreamforce 2024, I led the charge on bringing the Salesforce Platform Campground to life – connecting the story around AI app and agent development to security and privacy.

The mission? To create an experience that didn’t just inform, but inspired. We wanted attendees to walk away with a deeper understanding of how to build trusted AI on Salesforce.

As Campground lead: I helped shape the vision, creative direction, signage copy, and collaborated with our product teams to develop build demos. Every detail was crafted to tell a clear, cohesive story about building secure, scalable AI solutions on our platform.

*Renamed to Developer Services and Trusted Services

Dreamforce

  • Shaped the onsite experience – from concept to execution. Brought the Campground to life with demos, workshops, and a whole lot of foot traffic.

  • Turned product value into a story customers actually want to hear (and interact with).

  • Wrote the words to build the experience – every sign, screen, and swag moment.

764 scans at the ALM activation ✶

233 workshop attendees ✶

717 Platform keynote attendees (83% show rate from Campground)

764 scans at the ALM activation ✶ 233 workshop attendees ✶ 717 Platform keynote attendees (83% show rate from Campground)

Campground

Before & After

Demo Booths

ALM Loop Activation Traffic Driver

Mini Hands-On Workshops

  • 6 demo stations where attendees build intelligent apps + agents using low-code AI tools. They'll learn how to test and ship faster with secure environments and DevOps, all while keeping data protection at the forefront of their AI initiatives.

  • Mini hands-on workshops giving attendees practical experience in building AI-powered apps on our low-code platform – learning by doing at its best.

  • An interactive ALM (application lifecycle management) loop activation that drives traffic, featuring touchscreen animations that showcase our DevOps processes and security products.

Traffic Driver: ALM Loop Digital Activation

Our goal? To make the DevOps process click – literally.

We chose a touchscreen activity that lets attendees explore animated product stories, putting interactivity front and center.

This hands-on experience not only brought our DevOps process to life but also highlighted key demos in the Campground area, making it a journey from concept to execution.

Traffic Driver: Secure Your Swag

We designed a swag bag featuring an AirTag, because losing your essentials is so last season. After all, what's the ultimate symbol of security? Your keys.

Our Dreamforce dream team!