What I do: Trying to make search engines happy and brand voices heard – while bringing a little creativity to fintech along the way.
What I create: Led search strategy from end to end: crafting UX blogs, contributing guest posts (hello, Business Insider), and collaborating with engineers on SEO reports that helped us climb from top 200k to top 55k U.S. websites.
Also ran competitive analysis, user research, and gave our style guide a much-needed refresh.
– Checkbook
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SEO doesn’t have to be boring – and I made sure it wasn’t.
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Ad copy, social visuals, and one very green Earth Day (paper checks go digital).
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Whether it was long-form content or punchy promotional lines, I made sure every word worked hard – and felt human.