Checkbook

What I do: Trying to make search engines happy and brand voices heard – while bringing a little creativity to fintech along the way.

What I created: Led search strategy from end to end; crafting UX blogs, contributing guest posts (@ Business Insider), and worked with engineers on SEO reports that helped us climb from top 200k to top 55k U.S. websites.

Also ran a competitive analysis, user research, and gave our style guide a much-needed refresh. Check out some blogs here:

10 Ways To Get Paid Faster
Integrations to Maximize Your Small Business
ACH vs. Credit vs. EFT vs. Wire Transfer

SEO doesn’t have to be boring – and I made sure it wasn’t (the secret is in the attitude).
Ad copy, social visuals, and one very green Earth Day (paper checks go digital).
Whether it was long-form content or punchy promotional lines, I made sure every word worked hard – and felt human.